Smokey the Bear turns 75 today.
The Smokey the Bear campaign was created by the US Forest Service in 1944.
In the wildlife fire prevention campaign, which is the longest-running public service announcement campaign in United States History, the Forest Service employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires.
There is no longer a season for wildfires in the United States as prevention is stressed year around and not just in the west during the summer months.
To further his famous message, “Only you can prevent forest fires”, Smokey is starring in a new round of public service advertisements.
